EPISODE · Apr 2, 2026 · 32 MIN
EP24_「專利與商標，不只是保護：企業如何把無形資產變現？」
from 富世代Talk · host 富承家辦
本集節目圖文版整理：https://www.fortunecfp.com/podcast/ep24 本篇文章邀請專利師洪俊傑，從實務經驗出發，帶你重新理解專利與商標的角色——不只是法律文件，而是可以創造現金流、提升品牌價值，甚至成為企業未來資本布局的重要資產。 本集重點 * 專利與商標的真正價值：從「防禦」走向「變現」 * 如何運用專利與商標，打造品牌差異與市場競爭力 不論您是想了解企業無形資產的運作邏輯， 或希望為品牌與事業找到新的成長槓桿， 《富世代Talk》 將成為您理財旅程中的寶貴資源。 有任何問題想要討論，請點右下角 LINE@ 詢問！ 請記得訂閱，讓每一集都帶給您實用知識與啟發！ -- Hosting provided by SoundOn
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EP24_「專利與商標，不只是保護：企業如何把無形資產變現？」
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