EP25: "Everyone with a dog" isn't a positioning — and what to do instead

Episode 25: Most dog pros have a specialty. Very few have a positioning. And the difference between the two is the difference between competing on price and being completely incomparable.In this episode I break down why the dog pro world has such a specific problem with positioning — the accessibility instinct, the "everyone with a dog" trap, the content that gets engagement but never converts — and what real positioning actually looks like for a dog pro.In this episode: - What positioning actually is and why dog pros need to think about it differently-Why "everyone with a dog" is costing you more than you realise- What real positioning looks like — with specific examples from the dog pro world- Three questions to start finding your positioning this weekReady to articulate your own positioning? Sign up for F--k The Rules: a week long business coaching sprint from 20-25 August 2026 with 3 masterclasses, 2 live coaching calls and access to a Private Telegram channel for more bonus content. All for $21. Sign up here: https://www.luchiandmuttons.com/fuck-the-rules