EP25｜日商骨、新創魂，樂天 Kobo 如何讓電子書走入台灣人的閱讀日常？－樂天 Kobo Taiwan Country Manager Julian

from 職涯履行家 Creating Our Future · host Yourator 數位人才媒合平台

愛聽 Podcast 的各位，一定對這句開場詞不陌生：「本節目由樂天 Kobo 贊助播出」。樂天 Kobo 2016 年進入台灣市場後，憑藉靈活、具前瞻性的行銷推廣手段，在台灣這塊電子書處女地高速打響知名度。去年 4 月，當廠商對於 Podcast 合作行銷還處於觀望階段時，Kobo 迅速促成與股癌的成功合作，認知度與營收都直線上升。本集《職涯履行家》邀請到樂天 Kobo Taiwan Country Manager Julian，與聽眾們分享他在出版業開疆闢地的心路歷程、並回答大眾對電子書與閱讀器的十萬個為什麼，以及什麼樣的職涯經歷跟技能樹，能使他成為團隊最堅實的後盾，在 Country Manager 的崗位上如魚得水？如果你對 toC 新奇產品的市場推廣有興趣，或者也嚮往成為像 Julian 一樣的區域管理者，千萬別錯過本集節目。 ❗️本集重點： ➤ 6:46 晉升主管後的心酸 ➤ 16:54 搶佔市場三把劍 ➤ 19:29 大家買的第一本電子書是… ➤ 24:10 疫情對電子書產業的影響 ➤ 27:43 開啟 Podcast 置入的契機 💠 Lydia 很歡迎大家許願、請教職涯問題：https://yourator.pse.is/3bt3ej 💠 在各平台收聽／找到 Yourator ：https://linktr.ee/creatingourfuture 💠 合作邀約：[email protected] -- Hosting provided by SoundOn

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EP25｜日商骨、新創魂，樂天 Kobo 如何讓電子書走入台灣人的閱讀日常？－樂天 Kobo Taiwan Country Manager Julian

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This episode was published on September 27, 2021.

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