EP25 - The Jaguar Type 00: but what does it *mean*?

There's been a lot said about how the Jaguar's rebrand and the Type 00 look. But what do they mean? And what do they say about the culture of the company that created them? Joe and Drew dive in to the most talked about launch in a long time.Links:Rory Sutherland on the rebrandWhy Jaguar Had To Blow Up Its Brand In Order To Save ItWhy Does The New Jaguar Type 00 Look Like A Concrete Shithouse? An Ex-Jaguar Land Rover Designer ExplainsEmergency Pod: Jaguar’s Rebrand - Fearless or Foolish?Emergency Pod: New Jaguar revealed - Worthy or Wasted?That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com