EP250: From Albam to Peace: On Beginning Again ft. James Shaw

In Part 2 of our conversation with James Shaw founder of Albam and now building Peace we go deeper into what it really feels like to run a brand that’s so closely tied to your identity. James speaks candidly about the emotional weight behind menswear, from the pride of creating something meaningful to the pressure of sustaining it over time. We unpack what it means to step back into the industry for a second chapter, and the mindset shift required to build again this time with experience, perspective, and a clearer sense of purpose. We also explore the realities of navigating a changing fashion landscape, how lessons from Albam have shaped his approach to Peace, and the delicate balance between honoring what came before while not being defined by it. There’s a strong thread of self-reflection throughout on creativity, resilience, and the vulnerability that comes with putting your name behind something new. This episode is an honest look at reinvention, the emotional ties that bind founders to their work, and the quiet determination it takes to begin again in an industry that never stands still.