EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau

Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise.   She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing.  During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry.  Yes, you read that right! So how did she do it? Let’s jump right in.