EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

The world of marketing is changing. With the increasing role of the internet in our lives, customers are turning to online platforms, like Google, to review and find business recommendations. As small business owners, we know that marketing is a foundational part of generating leads but we may not know where to start. This week's guest, Craig Staley, is the owner of HG Site Design and host of the Small Business School podcast. He is passionate about helping service based small business owners improve their online reputation to increase revenues. During this interview, you'll learn... Top marketing strategies for small businesses How to set up and use Google My Business to drive traffic Why it's important to develop a strong content strategy To connect with Craig on LinkedIn, go here. You can find out more about HG Site Design on his website. To listen to his podcast, Small Business School click here. This episode is sponsored by our friends at Synder accounting software. To start a FREE TRIAL and get a 20% discount visit https://synder.me/SuccessfulBookkeeper. You can also check out Synder on social media! https://www.facebook.com/SynderHQ/ https://www.linkedin.com/company/cloud-business/ https://twitter.com/SynderApp/ Time Stamps 1:58 - Craig's career journey - from working at a furniture store in Nebraska to starting his own web design business 05:59 - What inspired him to launch his Small Business School podcast 07:22 - Key learnings around marketing for small businesses: leveraging social media, the importance of knowing your audience & why building relationships is crucial for a successful business 14:22 - How setting up a Google My Business page for your business can help attract clients 18:34 - Three key considerations when setting up your Google My Business page 24:54 - Success story of a company who took advantage of Google reviews to drive traffic to their business 28:30 - Why you should develop a content strategy]]>