EP259: Perran Cooke, CEO & Founder of Sowena Group - Do Sporty People Make The Best Leaders?

Perran Cooke, an ex-professional footballer to a dynamic leader & CEO founder of Sowena Group - with over a decade of senior/exec finance recruitment. He delivers an elite finance and accountancy search service to high-growth and private equity/VC backed businesses in the North West of England.After his injury in professional football, he moved into sports insurance down in Cornwall. Perran explains his past of winning and achieving a DSA award in his second year ,but also having a deep passion for managing people. Recruitment was a mystery to him but after moving to Manchester - his client introduced him to the Industry...Key topics from this episode, which Perran and Lysha delve into: He learnt how pivotal integrity is when launching his own business, Sowena Group Sharing his beliefs in a "candidate-led approach," therefore essential for maintaining integrity in business.Discusses the challenges of how hard moving from biller to billing manager is.Finding out what Sowena (a Cornish word) means.Navigates the complexities of business and leadership with a strong moral compass.Connect with Perran here - https://www.linkedin.com/in/perran-cooke-98a21939/You should find this episode joyful at any stage of your recruitment career because Perran is so open and transparent.-----------The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi and Inclusion Crowd.Our Sponsor: Paiger -  Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.Find out more details on Paiger here - https://paiger.co/?utm_source=podcast&utm_medium=sponsor&utm_campaign=recruiters-recruiterOur Partners: Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider -  Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much moredidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider -  Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more.