EPISODE · Oct 27, 2021 · 35 MIN
EP26: Building Shopper Loyalty in a Digital World with Peter V.S. Bond
from Future Shop Podcast with WSL · host WSL
Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey.They discuss:The critical components retailers and brands need to build loyaltyHow to connect actions to loyalty; recognizing that not all shoppers are driven by discountsWays to accumulate 1P data even if you are not a DTC brandHow a frictionless and meaningful relationship is just one part of building loyaltySend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!
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Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey. They discuss: The critical components retailers and brands need to build loyaltyHow to connect actions to loyalty; recognizing that not all shoppers are driven by discountsWays to accumulate 1P data even if you are not a DTC brandHow a frictionless and mea...
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EP26: Building Shopper Loyalty in a Digital World with Peter V.S. Bond
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