EP26: Michaela Alexis - Here's Why She Has 130,000 LinkedIn Followers!

"When I started to dig more into the research I found that the #3 topic in 2016 was self esteem- which was exciting because I felt like there was this hole in the market where everyone was consuming that type of content but nobody wanted to talk about the fear of failure, fear of rejection, being laid off, all of those things. I thought maybe this is something I can talk about and share my experiences."   Wow, what a great way to start Season 2! I could have gone on for hours with my guest this week, Michaela Alexis! You will be impressed with her story of transformation and success, from bartending in a new town, to running social media campaigns before anyone really knew what that meant, to becoming a LinkedIn influencer with over 130,000 followers! Best of all, she is going to #MakeYourMark in 2019 by continuing to show everyone how easy it is to use social media, especially LinkedIn, to dramatically grow their network and be seen and contacted by the key influencers and decision-makers that matter.   "I was social media marketing without realizing I was doing social media marketing, which got the attention of the company that owned all of these properties. They were wondering how a 23 year old who had no social circles with these college kids was getting so many of them to come in every night. They brought me in and asked if I wanted to run their social media department, which of course ended up being just me! This was back in the day when if you even had a Facebook page you were considered cutting edge as a company."   Michaela is a perfect example of someone who developed an expertise without realizing that she was truly becoming an expert within social media marketing. When you do something that nobody else can do as well, you are now an expert, and Michaela is staying ahead of the curve with her advice and guidance, and whether you are looking to bolster your career or grow your business, I urge you to listen to this episode and learn!   "There are a lot of meeting planners that struggle when it comes to the millennial market. Many of the events I go to I think 'Oh my gosh, a millennial was not even considered throughout this whole process!" because you see all the same stereotypical things. You have the photo booth and the selfie station, and you know there's more to millennials than just selfies!  It's been such a pleasure for me to be able to add my voice and my experiences into the conversation of what works, and how you can leverage social media platforms like LinkedIn to really engage attendees."   We covered so much ground, and between the two of us, shared tons of advice and content that will be valuable to you. Oh, mixed in were dog appearances and coffee mugs! What a great way to start Season 2! Happy listening! Some Topics we talk about in this episode: Intro- 1:00 She never thought she'd be doing what she does best-3:36 L.A. bound - 6:00 A HUGE turning point - 8:30 Being the only female in an all-male boardroom and developing a thick skin- 12:20 Show them, don't tell them- 14:30 You are an expert!  15:45 I found this incredible niche- 18:20 A meeting mentor- 20:17 Think video- 22:10 An ode to my mother in "Standing O" -24:45 First keynote speech- 29:45 Just show up-  32:16 Drop the facade -37:00 LinkedIn is key - 38:30 You have no idea the benefits LinkedIn has to offer- 45:00 Optimize that network- 50:00 You can't imagine the connections you will make- 53:00 Crucial company page- 57:20   New LinkedIn features: - 63:26 Connect with me -69:05 Hit Your Mark- 70:00   How to get involved Be sure to connect with me on Social Media @MarkMoyerCoach and go to my website, www.markmoyer.com to get access to the tips and strategies that my coaching clients get directly. If you're looking for ways to Make Your Mark, send me an email [email protected] and I'll get you going right away.   If you liked this episode, be sure to subscribe and leave me a quick review on iTunes. Your reviews and ratings will help me reach more people like you with great ways to make your mark in your life, business and career!