EP26 MIT保持韌性：打造國手信賴的機能戰袍｜feat. VERVE創辦人鄭宇泰 Terry Cheng

from CEO 的筆記本 · host Jason Chen

《CEO 的筆記本》本集邀請到「VERVE 創辦人鄭宇泰 Terry Cheng」。Terry 於 2020 年創立台灣機能服飾品牌 VERVE，以「Resilient 韌性」作為品牌核心價值，專注打造兼具機能與時尚的健身服飾。短短數年間，VERVE 不僅成為許多健身房與藝人指定合作品牌，更成功從電商起家、擴展至全台百貨設櫃與快閃店，打開 MIT 機能服在市場上的辨識度。從線上起家，到實體通路佈局，他以製造實力與品牌精神打開市場，在競爭激烈的機能服飾產業中成功突圍。面對國際品牌環伺，Terry 如何精準切入市場、打造屬於台灣品牌的差異化定位？讓我們一同開啟《CEO 的筆記本》。本集重點： 🌟 連續創業靈感：用「韌性」定義熱情 🌟 正面挑戰國際品牌，打造 MIT 機能服定位 🌟 用戶回饋驅動設計，做出真正好穿的機能服 🌟 從純電商到 OMO，快速成長路徑主持人：Jason Chen 📩 本節目由beBit TECH微拓科技製作聯絡我們：[email protected] -- Hosting provided by SoundOn

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EP26 MIT保持韌性：打造國手信賴的機能戰袍｜feat. VERVE創辦人鄭宇泰 Terry Cheng

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