EP264: Behind The Curtain of EasyPro Pond Products with CEO Paul Cole

Eric chats with Paul Cole, the CEO of EasyPro, a long-established company in the water gardening and lake/pond industries that recently became 100% employee-owned. They discuss the positive impacts of this transition on employee morale, teamwork, and innovation, as well as Cole's background and his decision to lead the company. The discussion also touches on EasyPro's extensive product offerings, their renewed focus on marketing and new product development, particularly in the pond sector, and their commitment to engaging with the industry and supporting contractors. Furthermore, they highlight EasyPro's increased participation in trade shows and events, including hosting a PPA event, and their desire to connect with the wider community and inspire the next generation in the water features industry. EasyPro Pond Products   Key Takeaways:   Consider the power of ownership and pride in your work, as seen in EasyPro's employee-owned model. Actively identify and address weaknesses, even when a business or endeavor is generally strong. Recognize the value of community, collaboration, and networking for growth and shared success. Think about engaging and inspiring the next generation in your field or passion. Commit to building genuine relationships and providing value beyond just transactions.   Links to resources:    Contractor Sales Secrets: ContractorSalesSecrets.com   Water Garden Expo 2025: WGExpo.com   The All American Koi Show: AllAmericanKoiShow.com   Fitz Fish Ponds: Koi Trips   Book A Call With Triplett: Call with Triplett   The Pond Digger: https://theponddigger.com/   LA Pet Fair: https://www.lapetfair.com/    Atlantic-Oase: https://www.atlantic-oase.com/   You can also check out The Pond Digger's products at:   http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok