EP265: The First of a Kind Koi Pond Pump - with CEO of MDM Inc, Benjamin Ashe.

Eric and Benjamin discuss the history of MDM, specifically how Benjamin's father pioneered the use of 1725 RPM motors in non-submersible pumps for koi ponds. Benjamin clarifies that his father didn't invent the motor itself but was the first to apply it to this specific application, significantly impacting the water garden industry. The conversation touches on the evolution of the market, the shift towards external pumps, and the efficiency benefits of MDM's Sequence pumps compared to submersible options. They also explore MDM's product history, current innovations like DC pumps, and future plans, including entering the submersible market with new motor technology. Finally, they address common contractor concerns about priming external pumps and highlight the long-term value and efficiency of MDM products. MDM Sequence Pumps Key Takeaways: Identifying and addressing unmet needs can lead to significant innovation and market creation. Consider the long-term cost and benefits of products, not just the initial purchase price. Embrace learning and adapt to changes in your industry or personal interests. View customer interactions, even for problems, as opportunities to build relationships. Clearly communicate the unique advantages and return on investment of your offerings or choices.   Links to resources:    Contractor Sales Secrets: ContractorSalesSecrets.com   Fitz Fish Ponds: Koi Trips   Book A Call With Triplett: Call with Triplett   The Pond Digger: https://theponddigger.com/   LA Pet Fair: https://www.lapetfair.com/    Atlantic-Oase: https://www.atlantic-oase.com/   You can also check out The Pond Digger's products at:   http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok