EP27: Bill Bishop - How To Stand Out In A Noisy Marketplace

Is your business basic or special? According to the author of the popular book, How To Sell A Lobster, Bill Bishop, there's a big distinction between the two in a customer's eyes. Words are powerful when communicating how your business can give value to others, so choose wisely. In this informative interview you'll learn... The importance of giving customers choice People love buying expensive things Why customers purchase your big ideas and not your products or services To find out more about Bill, check out - https://www.thebusinessofthoughtleadership.com