EP278: 60% Failure Rate & The Mendoza Line (Weekly Compass)

Eric explores the 60/40 principle in business, highlighting that a 60% failure rate in areas like sales calls or email open rates can still represent significant success when viewed through the lens of a low batting average in baseball or email marketing metrics. The discussion also emphasizes the importance of tracking numbers and constantly evaluating processes like pricing and sales training, with participants expressing a renewed commitment to consistent role-playing and sales practice for continued growth. Key Takeaways: Always take time to recognize your wins, including the micro wins, and don't take simple things for granted. Embrace the 60/40 principle, understanding that a failure rate, especially in sales or marketing, can sometimes indicate success or proper pricing. Commit to consistent and immersive sales training and role-playing to significantly improve your skills, rather than just doing occasional sessions. Track key numbers in your business, such as sales closing rates and email open rates, to understand performance and identify areas for improvement. Actively maintain contact with your past customers through methods like email and text campaigns to revive old leads and generate new business. Resources: Contractor Sales Secrets: ContractorSalesSecrets.com Fitz Fish Ponds: Koi Trips Book A Call With Triplett: Call with Triplett The Pond Digger: https://theponddigger.com/ LA Pet Fair: https://www.lapetfair.com/ Atlantic-Oase: https://www.atlantic-oase.com/ Helix Pond Filtration: http://helixpondfiltration.com/ TWT Contractor Circle (Facebook Group): TWT Contractor Circle TWT Contractor Power Circle (Facebook Group): TWT Contractor Power Circle The Pond Digger Instagram: Instagram The Pond Digger Facebook: Facebook Train With Triplett TikTok: TikTok