EP279: Matthew Pollard - How Bookkeepers Can Succeed At Networking & Sales More Easily

Networking and sales. For any introverted bookkeeper, those two things can sound daunting and terrifying. This week's guest understands that because he's an introvert too, but he didn't let that stop him from achieving his greatness. Matthew Pollard, who is the founder and CEO of Rapid Growth LLC and the author of The Introvert's Edge To Networking, discovered that being an introvert didn't make him a second class citizen. He realized he had advantages over extroverts which ultimately made him a success. During this interview, you'll learn... The importance of having a sales system How having a niche & storytelling can help make selling easier Why bookkeepers should stop believing they need to be an extrovert to be good at networking & sales Connect with Matthew on LinkedIn. To learn more about him, visit his website. To get the first chapter of The Introvert's Edge To Networking for free, click here. Time Stamps 1:17 - About Matthew's career & his discovery that he could be an introvert & successful salesperson 14:01 - How introverts can survive in sales despite the belief that it's an extrovert arena 17:03 - The importance of having a networking and sales system 21:00 - Why you should differentiate yourself 21:48 - The power of storytelling when selling 34:46 - Don't make excuses, find a mentor & start learning