EP284: Leveraging Customer Data Over Discounting

Discounting is a trap that eats away at your margins. Neil Twa has seen countless sellers fall into the cycle of cutting prices to move inventory, only to find themselves in a worse position the following month. Most sellers are sitting on a goldmine of customer behavior data, yet they instinctively reach for discounts when sales slow. Neil shares real-world examples, including a home goods seller doing $15,000 to $20,000 a month on Amazon, who faced a slow Q1. Instead of slashing prices, Neil offers three actionable moves to use customer data, starting with pulling repeat buyer data from Amazon's Brand Analytics. These strategies work for sellers at every level, whether you're just starting or managing a $1M+ brand. The High Voltage Business Builders Podcast is here to help you maintain your margins and grow intelligently. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep284