EP289: Improve Your ROAS: 3 Mistakes to Avoid and Key Metrics to Track

Why do so many ecommerce brands struggle with their ROAS? Neil Twa and Cem Atik dive into the top three mistakes that can tank your return on ad spend and the key metrics you need to track. Cem, founder of Harucon Ventures, shares his insights from scaling brands to eight figures and flipping them like real estate. They discuss why channel diversity is crucial and how a single platform dependency can cripple your business. Cem reveals his strategy for identifying distressed assets and turning them into profitable ventures. Whether you're just starting out or managing a $10M+ brand, this episode offers actionable insights on improving your ROAS and building a sustainable ecommerce business. Ready to audit your AI readiness? Take the free 5-question assessment: voltagedm.com/aiquiz?utm_source=rss&utm_medium=show_notes&utm_campaign=ep289