EP29: Branding WELLness. The New Dynamics, with Tim Girvin

In this episode, Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things.They discuss:The importance of truth in storytelling when shoppers have access to so much informationHow to integrate the story through everything – packaging, store, website – so the relationship to the brand is unforgettableHow to “walk around the backside” of a brand – product or retail – to prove the story from a shopper’s perspectiveThe importance of building a human connection across all touchpointsWhat it takes to train internal teams to tell better  storiesGet the transcript and other sources on our website.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!