EP29 - Darakjian Jewelers Uses Social Media With Success During COVID-19

Since the COVID-19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using his strong following and connections in social media. IG Live streams, Zoom meetings, and aggressive posting and creative promotions have helped him maintain authority in his segment that has transitioned to strong sales.