Ep29 Jackie Bese - The Power of Innovative Marketing

Today on the show, Strategy + Action = Power of Innovative Marketing Today, we're talking to Jackie Bese.  I'm so excited to have him on the show.  I've known Jackie for several years now from Dallas and he is such a great guy.  He's somebody who really knows marketing and has been running his agency, Atomic Design & Consulting, for almost 20 years now.  I wanted him on the show to talk all things marketing.  kind of narrowed it into inbound a little bit but we spent a big part of the episode just digging into the state of digital marketing right now - what's working well and also some really good overall business tactics that so many people miss when they're trying to grow their company, like how to cultivate the assets you already have in your existing clients before trying to get new customers in the doors.  We all want the new, right?  The new client.  The new marketing tactic.  And those things are great and important.  But there are some tried and true elements to business that really help you grow, so be on the lookout for those as well as some incredible stories that Jackie has of some really unique marketing initiatives he's done recently for his clients.  Make sure you check out Jackie's agency at https://www.atomicdc.com/