EP29 Katie Weir : Building content & community on Social , embracing body positivity & Inspiring Awareness, Health and Growth

In this Episode 29 , my guest Katie returns for a lovely chat ! Ever felt the connection between a well-fitted bra and your understanding of your own body? Katie Weir, PR and Content Manager at Curvy Kate, shares her insights on this unique relationship and the transformative power of word of mouth in PR. We tread into the lingerie industry's dance with social media censorship, exploring its implications on body positivity, diversity, and non-sexualized content. Katie shares how Curvy Kate harnesses the capricious winds of social media trends to whip up anticipation for their Barbie-themed collection. Journey with us as we navigate the digital landscape. Katie imparts her experiences with the role of ai in PR and content , and the changing nature of networking in the digital era. We delve into her personal journey with a breast cancer charity, an inspiring narrative of understanding women’s bodies and the vital importance of routine checks. Katie also shares her personal fitness journey, emphasizing the role of routine and accountability in maintaining physical fitness. Are you ready for a trip? Katie recounts her experiences of travelling for work, underlining the irreplaceable value of face-to-face interactions, particularly in retail, and how travel has been a catalyst for growth, both personal and professional. We end by echoing the power of positivity and doing our best, emphasizing how our connections and communities keep us anchored. 0:00 Introduction 0:13 Exploring PR and Social Media Marketing 11:51 Women in Lingerie 21:33 Changing Landscape 28:04 AI Impact on Creativity 33:36 Cancer Awareness and Personal Fitness Journey 40:50 Routine and Accountability in Fitness 48:53 Travel and Positivity 52:26 Making a pact with myself ! 55:53 Trailblazer takeaways Follow Katie @weirwonderful Send us Comments & Feedback Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts Watch and subscribe to my YouTube Channel https://www.youtube.com/@Thetrailblazersexperience Follow Instagram : https://www.instagram.com/thetrailblazersexperience/