Ep29 - Think Thin Founder Lizanne Falsetto

Lizanne Falsetto launched her Think Thin empire in the mid 90s—based on a hunch: people wanted a high protein, low sugar energy bar that tasted great. Listen in on the story of how the former model and mom of two crafted a winning recipe in her own kitchen, learned to trust her instinct, and launched the company with her own money. And with the 2016 sale of Think Thin — for a reported 217 million dollars — hear how Lizanne is pivoting, once again.