EP293. The truth about cosmetic claims: What brands can and can't say

Beauty products are full of bold promises: "anti-ageing," "chemical-free," "eco-friendly." But how many of these cosmetic claims actually hold up? In this episode of Green Beauty Conversations, Lorraine Dallmeier, CEO of Formula Botanica, chats with cosmetic claims expert Dr Theresa Callaghan about the risks of misleading marketing, greenwashing, and how brands can build trust with honest, compliant claims. If you want to create a beauty brand that's credible, ethical and future-proof, this is an episode you won't want to miss.   Check out Theresa's books:  Help! I'm Covered in Adjectives (second edition) Oh! Cosmetic Claims: A Poet's Lament – all available via Formula Botanica's Amazon storefront* * Full affiliate disclosure: The links to books in this description are affiliate links. This means that if you click a link and make a purchase, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe in. As an Amazon Associate, we earn from qualifying purchases.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram