EP296 ∣ 看電影學談判之《Air》(4)：從定錨到重塑框架，在Nike簽下喬丹的兩場核心談判，學會陪跑者該如何突圍

from 一談就贏 · host Alex鄭志豪的談判教室

你有聽過Stalking Horse這個詞嗎？你知道成名前的喬丹若被視為一匹足以勇奪冠軍的純種賽馬，當年的Nike卻曾被認為是匹只能用來馱貨的拉車馬嗎？本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來看其中運用的談判手法。 ☝️ 合作及發問請洽： [email protected] ☝️ 一談就贏網站： nego.com.tw ☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest ☝️ 一談就贏YouTube頻道： https://www.youtube.com/@alexnegotiation ☝ 更多內容歡迎訂閱免費電子報： https://www.nego.com.tw/subscribe ☝ 從改變遊戲規則，到掌握各個利害關係人，看班艾佛列克與麥特戴蒙再度攜手的《AIR》： https://pse.is/92wh8e -- Hosting provided by SoundOn

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EP296 ∣ 看電影學談判之《Air》(4)：從定錨到重塑框架，在Nike簽下喬丹的兩場核心談判，學會陪跑者該如何突圍

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