EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

from CHURN FM · host Andrew Michael

Today on the show we have Vova Feldman, the Founder and CEO of Freemius.In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses.We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses.We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduation churn.Mentioned ResourcesFreemiusLinkedIn | Vova FeldmanRatingWidget.comSenexx | GartnerTechstarsWordPressPaddleStripePayPal

What this episode covers

Today on the show we have Vova Feldman, the Founder and CEO of Freemius. In this episode, Vova shares his experience in launching Freemius from a side project into a platform powering thousands of indie software businesses. We then discussed how Freemius is repositioning itself from its WordPress roots to become the go-to solution for small SaaS and desktop software businesses. We wrapped up by discussing their new transparent pricing model — designed to align with growth and reduce graduatio...

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EP297 | How Freemius Aligns Pricing With Growth to Reduce Graduation Churn

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This episode was published on November 5, 2025.

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