PodParley PodParley
PodParley
EP297 ∣ 看電影學談判之《Air》(5)：改寫業界規則的經典談判，喬丹和Nike到底各自出了什麼招？ episode artwork

EPISODE · Jun 9, 2026 · 16 MIN

EP297 ∣ 看電影學談判之《Air》(5)：改寫業界規則的經典談判，喬丹和Nike到底各自出了什麼招？

from 一談就贏 · host Alex鄭志豪的談判教室

Nike與喬丹之間的合作，進而催生了Air Jordan這個到現在都歷久不衰的品牌，讓早已退休的麥可喬丹，到現在都還可以每年坐收數以億計的分潤。回顧當年，Nike和喬丹這一方不講什麼「共謀雙贏」，但卻實際上達成了雙贏的成果，並且改寫了整個業界的規則。本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來回顧這段從商業模式到廣告行銷都堪稱經典的案例。 ☝️ 合作及發問請洽： [email protected] ☝️ 一談就贏網站： nego.com.tw ☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest ☝️ 一談就贏YouTube頻道： https://www.youtube.com/@alexnegotiation ☝ 更多內容歡迎訂閱免費電子報： https://www.nego.com.tw/subscribe ☝ 從改變遊戲規則，到掌握各個利害關係人，看班艾佛列克與麥特戴蒙再度攜手的《AIR》： https://pse.is/92wh8e -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jun 9, 2026

Embed this episode

Ready to play

EP297 ∣ 看電影學談判之《Air》(5)：改寫業界規則的經典談判，喬丹和Nike到底各自出了什麼招？

0:00 16:51

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Crypto Education Cypher Funk Elevate your crypto game with the University's Audio Channel! Enjoy free education that uncovers the secrets of blockchain and investment strategies. Perfect for all levels – unlock your potential in the crypto world now!__00___¡Eleva tu juego cripto con el Canal de Audio de la Universidad! Disfruta de educación gratuita que revela los secretos de la cadena de bloques y las estrategias de inversión. Perfecto para todos los niveles – ¡desbloquea tu potencial en el mundo cripto ahora!__00___提升你的加密游戏，加入大学音频频道！享受免费教育，揭示区块链的秘密和投资策略。适合所有水平的人士——现在就在加密世界中释放你的潜力吧！

Frequently Asked Questions

How long is this episode of 一談就贏?

This episode is 16 minutes long.

When was this 一談就贏 episode published?

This episode was published on June 9, 2026.

Can I download this 一談就贏 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!