EP3: Engineering Meets Marketing: How a CMO with Technical Roots Drives Results

In this episode, Deborah Fell is joined by Deborah Overdeput, CMO and Chief Outsiders. Together they talk about the importance of alignment between sales and marketing in order to achieve business success. Drawing from her experience, Overdeput explains how marketing and sales are often at odds because they operate in different silos, with different perspectives and goals. When these two teams work together, they can drive business success. She also shares insights on some of the strategies and tools that sales and marketing can use to ensure that they are on the same page. For Overdeput, the key is trust, and building a relationship based on trust, sales, and marketing can create a collaboration that works towards a common goal. She also shares how her background in engineering and marketing enables her to operationalize marketing strategies to drive business growth. Finally, Overdeput highlights her love for helping businesses challenge their pipeline and providing them with the necessary tools and strategies to drive growth. About Deborah Overdeput: Deborah has 20+ years of experience as a global marketing leader working with CEOs at financial technology (fintech), SaaS, business consulting, and technology companies to achieve double-digit revenue growth, turning flat businesses into growing enterprises. She applies modern marketing techniques to drive top-of-funnel activity and nurture leads, working collaboratively with sales to build revenue momentum. Links from this episode: https://www.linkedin.com/in/deborahoverdeput/  https://www.linkedin.com/in/deborahfell  https://chiefoutsiders.com