EP3 - Seoul’s Secret Sauce: Kenji Claudio on K-Culture, Marketing & Viral Brands

On this episode of ViralBrand TV, Rick Schirmer sits down with marketing strategist Kenji Claudio to explore the explosive influence of South Korean culture on the global stage. From K-pop to K-beauty, Kenji shares his insider perspective on how Korea has become the “Capital of Cool” and a powerhouse of cultural exports. Drawing from 15 years of experience in marketing, PR, and TV with brands like Target, Kia, Quiksilver, and Fox Sports Asia, Kenji explains how Korean brands creatively reinvent Western products for global audiences and leverage platforms like TikTok to reach the world. He also discusses his personal journey moving to Korea, the entrepreneurial culture of the country, and how faith, food trends, and even pickleball intersect with business.This episode is perfect for anyone curious about global marketing, K-culture, and the art of exporting not just products, but influence.