EP3: Why Your Low Ticket Offer Isn't Converting to High Ticket Sales

Your low ticket funnel isn't broken — your offer alignment is. Colton and Rocio tackle one of the most common frustrations for online business owners: people buy the $5 or $17 offer, then never convert to the $5k, $10k, or $20k program. And the reason might surprise you. It's not that low ticket buyers don't spend big money. It's that your sample has nothing to do with what you're actually selling. If someone tries a cheese cracker at Costco, they're not buying tennis shoes — no matter how good the sample was. In this episode, Colton and Rocio share the exact framework they use to build low ticket funnels that consistently ascend buyers to high ticket offers: start with your high ticket outcome, reverse engineer the topic, and build every offer in the funnel around that same journey. If your funnel has a low ticket front end that isn't feeding your back end, this episode will show you exactly where the disconnect is — and how to fix it.