EP303: Developing Content for B2B SaaS in Healthcare with Maxwell Pollock

Send us Fan MailIn this episode, I sit down with Maxwell C. Pollock, a B2B content strategist and writer specializing in healthcare SaaS. We dive into the world of B2B SaaS and explore how to create high-impact content that resonates with decision-makers, drives engagement, and ultimately converts. Maxwell shares his expert insights on the most effective content formats for B2B — like case studies, testimonials, and webinars — and discusses the importance of smart content distribution, the evolving role of SEO and AI-driven search, and how freelancers can stand out in a competitive landscape. Whether you’re a content marketer, a healthcare writer, or a startup founder, this conversation is packed with actionable advice and fresh perspectives.Developing Content for B2B SaaS in HealthcareWhat You’ll Learn in This Episode:The three most effective content types for B2B healthcare SaaS (and why they work)How to create case studies that are short, visual, and results-drivenWhy testimonials should be front and center on your website and social channelsThe underrated power of webinars for education and lead generationSmart strategies for distributing content on LinkedIn, through email, and with paid adsHow Google’s AI search and Language Model Optimization (LMO) are changing SEOA real-life example of a pillar page campaign that increased traffic by 200%Why specificity and storytelling are key for freelancers to stand outHow video content can cut through LinkedIn’s noise and boost engagementAbout Maxwell PollockMaxwell is an enterprising B2B business leader and digital marketing specialist with over seven years’ experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships and landing newsworthy articles in reputable publications.Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!Support the showFOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTSI appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit  + Writing Skills Course to help you get started today!