EP31 | 紐約馬拉松現場：品牌行銷、文化交流與台灣跑者的力量

from Sweetspot Hour 微甜時光 · host Sam Liao, Ariel Chen

本集我們從2025紐約馬拉松的現場出發，帶你走進這場全球最盛大的城市馬拉松，看看它如何把運動、品牌與文化緊密串連在一起。除了分享沿途令人起雞皮疙瘩的熱情加油、跑者的小故事與現場觀賽的感動，我們也從品牌行銷的角度出發，深入分析像 BANDIT、Nike 等品牌如何巧妙利用馬拉松週打造話題、營造情感連結，並創造難以複製的消費者體驗。

Episode metadata supplied by the publisher feed · Published Nov 13, 2025

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EP31 | 紐約馬拉松現場：品牌行銷、文化交流與台灣跑者的力量

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