EPISODE · Oct 25, 2018 · 39 MIN
Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU
from Higher Voltage · host Volt
A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch. In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand, automate, and personalize its prospective and admitted student communication.
What this episode covers
A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch. In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand, automate, and personalize its prospective and admitted student communication.
NOW PLAYING
Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.