EP31 The Rise and Fall of a Legend

The DeLorean DMC-12 wasn’t just a car—it was a vision of the future. Stainless steel body? Check. Gull-wing doors? Check. A marketing campaign that made it the must-have ride of the early ‘80s? Absolutely. So how did this dream machine turn into one of the biggest automotive flops of all time? In this episode of AutoKnerd, we take a deep dive into the story of John DeLorean, his revolutionary car, and the moment the world lost faith in his brand. From Hollywood hype (Back to the Future, anyone?) to corporate chaos, we explore the key sales and branding lessons behind this cautionary tale. And of course, we sprinkle in some Ready Player One vibes and a few ‘80s pop culture nods for good measure. If you love automotive history, sales psychology, and learning from the past, this one’s for you! 🚗⚡ #DeLorean #DMC12 #JohnDeLorean #SalesFails #MarketingLessons #BackToTheFuture #AutoHistory #CarSales #LostFaith #AutoKnerdPodcast