EP32: Behind The Brand - Naming Helix

Every story has a beginning, middle, and end. Well, today, Eric is going to tell you how he came up with the name Helix Life Support and started his brand. It's fun to understand the history of a hobby and there is no better hobby in Eric's eyes than the pond life. There is definitely something special about starting a personal brand because it becomes part of your persona and means that much more to you. Your work will never be successful if you don't invest yourself into it!   Eric shares his insight on: Figuring out the pieces that went into the Helix Deciding how to market his product when taking it to market Developing a personal brand with an existing company Picking a unique and special name for the new brand Establishing what you want your legacy to be   Links to resources: Mount Helix Park The Pond Digger   If you're looking for inspiration and tips for your pond, be sure to follow The Pond Digger's Instagram!   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/   And follow his adventures in the pond world at: Instagram @theponddigger Facebook @theponddigger   If you have any questions, feel free to email Eric at: [email protected]