EP32: Bringing Luxury to Everyday Dining – The Story of Champagne + Fromage with Stefano Frigerio

Episode SummaryIn this episode of Kith & Kin, host Cassie Davison sits down with Stefano Frigerio, co-founder of Champagne + Fromage, to discuss his journey from international marketing to pioneering a new way to enjoy champagne. Stefano shares how his brand is redefining champagne culture, making it an everyday luxury rather than just a drink for celebrations.Stefano talks about how he and his wife, champagne expert Maud Frigerio, built a business that showcases grower champagnes paired with artisan cheeses, creating a unique experience for customers. He also dives into how franchising and pub partnerships are helping expand their brand beyond London and across the UK.For hospitality entrepreneurs, restaurant owners, and anyone passionate about food and drink, this episode explores how branding, partnerships, and customer experience can help create a standout business in a competitive industry.[00:01] Introduction – Stefano’s background in international marketing and his move into hospitality[03:10] Rethinking Champagne Culture – Why champagne should be an everyday drink, not just for celebrations[05:08] The Birth of Champagne + Fromage – How Stefano and Maud combined their passions to create the brand[06:42] Overcoming Business Challenges – Navigating setbacks like COVID-19 and rebuilding the business[08:46] Expanding Through Partnerships – How pubs are integrating Champagne + Fromage into their offerings[13:57] The Franchise Model – Why franchising was the next step for growth and how it works[19:24] Finding the Right Locations – Why market towns and spa towns are a perfect fit for the brand[23:21] The Future of Champagne + Fromage – Expansion plans for France and Italy[25:19] How to Get Involved – Partnership and franchise opportunitiesStruggling to differentiate your brand in hospitality? Learn how Champagne + Fromage built a unique identity.Want to attract new customers? Discover how partnerships and brand positioning can bring in a wider audience.Considering franchising? Stefano shares insights on developing a successful franchise model.Trying to recover from industry setbacks? Understand how adapting business strategies can lead to long-term success.Hospitality entrepreneurs looking to expand their brand through partnerships or franchisingRestaurant, pub, and café owners wanting to offer unique food and drink experiencesFood and wine lovers curious about champagne and cheese pairingsMarketing professionals interested in how branding and storytelling impact the hospitality industryWebsite: champagneplusfromage.co.ukInstagram: @champagnefromageEmail: [email protected] Champagne + Fromage locations in Covent Garden, Brixton, Greenwich, and Bath, with more locations opening soon.If you enjoyed this episode, don’t forget to subscribe, rate, and review Kith & Kin on your favorite podcast platform.