EPISODE · Jan 11, 2026 · 5 MIN
EP32: 不是你不會賣，是 B2B 世界真的變了《做完法國博士論文後，我怎麼把這些帶回 B2B 現場?》系列
from B2B Sales & BD Club · host Megan Wu
今天這一集，我試圖把我的研究成果濃縮成三句人話：先改腦袋：ESG 從負擔變成策略判斷的一部分（認知重框）。再長出判斷力：用指標與日常反覆修正，學出真正可用的能力（演化式學習）。最後讓改變活下來：靠跨部門協調與翻譯，把個人的改變變成組織的改變（關係式協調）。而我接下來要做的，就是把這三件事，放回真實世界：未來的業務與 BD，不是比誰更會講；而是比誰更會“駕馭變動中的規則”。
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EP32: 不是你不會賣，是 B2B 世界真的變了《做完法國博士論文後，我怎麼把這些帶回 B2B 現場?》系列
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