EP32 - The Myth of “Ideal Client”

Stuck on who you’re actually speaking to in your content? This episode flips the “ideal client” rulebook on its head. We’re talking about why old-school IC work often falls flat — and what to do instead if you want messaging that connects, converts, and actually feels like you. Inside this episode: ✨ Why your IC might be holding you back ✨ What to focus on instead of demographics ✨ The 3-part process to find your real client voice ✨ How to speak to your people in a way that lands 🔥 Want to turn lurkers into clients? DM me [@rachmcquade] or visit www.rachaelmcquade.co.uk for coaching support. 🎧 Loved it? Hit follow Share to stories & tag me DM me what clicked for you