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EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Handling Negative Reviews episode artwork

EPISODE · Feb 3, 2026 · 46 MIN

EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Handling Negative Reviews

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

You're probably using customer reviews on your website but are you using them effectively?Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current landscape for online customer reviews, exploring how retailers can leverage review data, avoid common pitfalls and utilise cutting-edge technology.What you'll get:Leverage review data -Discover how to transform customer feedback into actionable insights that can improve product offerings and enhance customer satisfaction. Avoid common mistakes - Understand the impact of fake reviews and learn strategies to combat them. We discuss the importance of monitoring review patterns and collaborating with vendors to ensure authenticity and trustworthiness.Embrace technology - Explore the role of AI in review management. From sentiment analysis to review segmentation, find out how technology can provide deeper insights and drive business improvements.Chapters:[00:30] The Importance of Customer Reviews[05:25] Navigating Fake Reviews and Trust Issues[12:20] Leveraging AI for Review Insights[18:20] The Rise of Video Reviews[23:45] Unboxing and User-Generated Content[27:00] Managing Negative Reviews Effectively[33:35] Choosing the Right Review Technology[38:25] The Trustpilot Debate

What this episode covers

You're probably using customer reviews on your website but are you using them effectively?Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current landscape for online customer reviews, exploring how retailers can leverage review data, avoid common pitfalls and utilise cutting-edge technology.What you'll get:Leverage review data -Discover how to transform customer feedback into actionable insights that can improve product offerings and enhance customer satisfaction. Avoid common mistakes - Understand the impact of fake reviews and learn strategies to combat them. We discuss the importance of monitoring review patterns and collaborating with vendors to ensure authenticity and trustworthiness.Embrace technology - Explore the role of AI in review management. From sentiment analysis to review segmentation, find out how technology can provide deeper insights and drive business improvements.Chapters:[00:30] The Importance of Customer Reviews[05:25] Navigating Fake Reviews and Trust Issues[12:20] Leveraging AI for Review Insights[18:20] The Rise of Video Reviews[23:45] Unboxing and User-Generated Content[27:00] Managing Negative Reviews Effectively[33:35] Choosing the Right Review Technology[38:25] The Trustpilot Debate

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EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Handling Negative Reviews

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How long is this episode of Inside Commerce: Ecommerce Strategy, CX and Technology Podcast?

This episode is 46 minutes long.

When was this Inside Commerce: Ecommerce Strategy, CX and Technology Podcast episode published?

This episode was published on February 3, 2026.

What is this episode about?

You're probably using customer reviews on your website but are you using them effectively?Customer reviews are more than just feedback; they're a powerful tool for building trust and driving sales. In this episode, we delve into the current...

Can I download this Inside Commerce: Ecommerce Strategy, CX and Technology Podcast episode?

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