EP329. How to sell a million jars of skincare

Most indie beauty brands launch with a Shopify store, post a few times on Instagram, and wait for the sales to come. They don't. In this episode of Green Beauty Conversations, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Line Pevik, Head of Brand at Frøya Organics, a Norwegian skincare brand built on Arctic botanicals that has sold over a million jars directly to customers worldwide. Line walks through the retargeting strategy, the 60-day guarantee system that doubles as a before-and-after content machine, and what it actually takes to scale production when demand goes global. If you are building a beauty brand and wondering why your online sales are not where you want them to be, this episode shows you exactly what the gap looks like. Use code GREENBEAUTY15 for 15% off your first order at froyaorganics.com. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram