EP33｜動盪時代的銷售：從賣產品，到讓客戶「敢選你」

from B2B Sales & BD Club · host Megan Wu

《做完法國博士論文後，我怎麼把這些帶回 B2B 現場？》系列這一集我想聊一個，我最近在 Sales 跟 BD 現場很明顯感受到的變化。現在很多事情是一起發生的——業績壓力、地緣政治、法規，還有 AI。你會發現，只談價錢、交期、產品規格，開始出現很多說不清楚的模糊地帶。而我反而覺得，這正是新的 Sales / BD 的機會。因為在這個時代，我們慢慢不只是賣產品，而是開始扮演一個幫客戶跟公司一起看方向的「領航員」。

Episode metadata supplied by the publisher feed · Published Jan 15, 2026

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EP33｜動盪時代的銷售：從賣產品，到讓客戶「敢選你」

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