EP33. 《為什麼大家都在搶泡泡瑪特？不只是娃娃的紅潮現象》

from Expat Little Days 外派小日子 · host Jet and David

看似小小一個公仔，為什麼能讓人甘心排隊搶購、甚至一抽再抽？這集 Jet 和 David 深入聊聊泡泡瑪特背後的消費心理，從盲盒文化、收藏經濟，到「抽到才有的情緒價值」。不只是娃娃，這股潮流反映的是一種社會焦慮與療癒需求。我們也聊到身邊朋友怎麼從「只是玩玩」變成「停不下來」，還有品牌背後驚人的行銷邏輯。如果你對這股熱潮感到好奇，這集會讓你看到不一樣的層面。

Episode metadata supplied by the publisher feed · Published Jul 13, 2025

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EP33. 《為什麼大家都在搶泡泡瑪特？不只是娃娃的紅潮現象》

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