EP34: Building your app on top of WordPress with Noel Tock

If liked our episodes on using WordPress to build your web app’s MVP, you’re going to love this interview with Noel Tock, of HappyTables.com. Sponsors This show wouldn’t be possible without these great sponsors. When you support them, you support the show! Sprint.ly has been there from the beginning. Perfect for software teams of 3 or more people, Sprint.ly is the easiest way for managers and developers to track the software development process. You and your team can try Sprint.ly for free, go to  www.sprint.ly. Use the code productpeopletv2013 to get 10% off! I also just discovered KnowAds. The hardest part about online advertising is figuring out what works. KnowAds reveals your competitor’s campagins showing you exactly what’s working for them. You get to see their most successful ad copy & ad placements. Go to  productpeople.tv/ads and sign-up for an account. And finally,  if you’re trying to set-up an online store, you need to use Shopify. I’ve tried setting up dozens of online stores for clients, and there are always so many headaches: handling payment gateways, multiple currencies, taxes, shipping rates. Shopify solves all of these problems for you. I want you to go to  productpeople.tv/shopify and get a 14 day free trial. Notable quotes “You can’t build any app on-top of WordPress. It works really well for apps that are content based.” “Customizing the existing wp-admin is a lot of work.” “For an MVP, WordPress would work fine. But for something bigger that you want scale, it’s probably better to use something (like Ruby on Rails).” “Now that WordPress has custom post types, there’s way more you can do.” “It doesn’t really matter anymore what technology you’re using on the backend. The bar’s really been raised in terms of what users expect [in the front-end experience].” “We used to be content when app just did something, Hotmail did email. But now we have higher expectations on how an app [looks and feels].” “We’re trying to understand the users mores, as opposed to what code powers the back-end.” “We launched Happy Tables in February, 2012.” “Most of our traffic is organic traffic.” Show notes Noel Tock Happy Tables RoloPress Piklist ClickBank 🎙️ Podcast hosting is provided by Transistor.fm.📺 Learn how to start your own podcast!