EP340 Brady Deeprose of Conjurer on Touring the U.S., Streaming Reality & Band Survival

Brady Deeprose of Conjurer joins Tom for an in-depth conversation on what it really takes to build and sustain a band in today’s music industry.From navigating duplicate band names to planning U.S. tours and adapting to streaming-era realities, Brady breaks down the strategy behind Conjurer’s growth and success.Inside this episode:• the challenge of multiple bands sharing the same name (and attempted split releases)• how Conjurer evolved their promotion strategy for recent releases• why modern bands must actively “service” their music beyond just releasing it• the reality of streaming revenue vs real-world impact (tickets & merch)• how Spotify and digital platforms help underground bands reach global audiences• building successful U.S. tours and connecting with new fans• curating diverse tour lineups (including bands like Pains and Snooze)• balancing multiple careers in music, including tour management rolesBrady also shares insight into working behind the scenes with artists like Northlane and Make Them Suffer, giving a rare perspective on both sides of the music industry.The conversation dives into how music discovery has changed—from record stores and press to algorithms and social media—and why bands today must adapt or risk being overlooked.They also discuss Conjurer’s upcoming U.S. headline tour, including a stop in Louisville, and how the band carefully curates live experiences to stand out in an oversaturated market.If you’re a musician, fan of underground metal, or interested in how bands actually survive in 2026, this episode provides a practical and honest look behind the scenes.🎧 Listen now to hear how Conjurer is navigating the modern music landscape through strategy, authenticity, and relentless work ethic.#Conjurer#BradyDeeprose#HeavyMetal#MetalTour#MusicIndustry#DIYMusic#BandLife#StreamingMusic#AndNowTheBand