EP344: Amazon Brand M&A in 2026: What Aggregators Actually Pay for FBA Sellers Now

If you sold your Amazon brand tomorrow, would you really know what a buyer would pay? Most operators are in the dark about their brand's true market value. Neil Twa breaks down the hard truths of Amazon brand M&A in 2026 on The High Voltage Business Builders Podcast. Remember the aggregator gold rush from 2020 to 2022? Buyers were throwing eight to ten times EBITDA at brands. Thrasio alone raised over three billion dollars. But in 2026, the game has changed. Neil shares a real acquisition story from Daniel, an operator in our community, to illustrate what buyers are truly looking for now. Plus, Neil outlines three critical moves to prepare your brand for sale, whether you're planning to exit in six months or six years. Get your financials in order, understand your real EBITDA, and more. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep341 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep341&learn_mcp=1