EP346: Sportsshoes Doesn't Just Run Promotional Offers; They Make Every One Count with Senior Performance Marketing Manage Sian Wells

Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel,  Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using promotions strategically to drive positive results and minimise unnecessary margin erosion.Key discussion points:Understanding the damage promotions can have on brandsKnowing when a promotion should be used & whyUsing data to improve targetingPersonalisation in performance marketing - using promotions more effectivelyVisit insidecommerce.fm to access the full Pulse panel series.About PulsePulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.