Ep35 Craig Lillard - Building a Successful Company By Solving Your Own Problems

Today on the show, Strategy + Action = Solving Your Own Pain to Grow a Successful Company Today on the show, Strategy + Action = Solving Your Own Pain to Grow a Successful Company Today, I've got Craig Lillard on the show.  His company is ClipScribe.  It's an amazing tool for ... at its core, automatically putting subtitles onto your videos.  Automatically generating those subtitles that go on there and all sorts of design features and things like that.  And while that may sound so basic because we kind of look around and there are several tools doing something similar.  But, to be able to do it so easily and so well?  That's a different animal. I've looked recently, you know, at some of these other tools as I see them pop up.  And for what you get with ClipScribe, it's just unbelievable. And now Craig is even adding training, and not just around his product, but training around turning your videos into way more than just a simple video throwing it up on social.  So we dig into all of that:  some of the training he's got going on, how he is very purposefully the face of his company, still, even though it's a SaaS company and some folks have advised him not to do that.  He's seen the benefits of that. And that's honestly a trend that I've seen some really high profile, very successful folks doing: being the face of the company but still being able to scale.  And because you've got that human connection, it actually helps not only in the beginning, but even as you grow. So we dig into a bunch here around ClipScribe and his journey to get there.  Why he started it in the first place really solving his own pain points.  And then looking up and seeing, "Oh, wow.  This is a really good product and not many other people are offering the service."  And he's kind of gone from there and built on it and built on it all the way up to you know offering done for you services now through this platform.  Really strong.