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Jul 27, 2021 21 min

EP35 l Gilles Maillet

from Révolution Influence Hosted by Carine Arasa

Bonjour, Pour la fin de la saison c'est Gilles Maillet qui occupe la fonction d'Industry Head/Travel, Automotive & Mobility chez Facebook, Instagram, Messenger, Whatsapp qui prend la parole sur les chiffres post crise sanitaire pour le podcast #RevolutionInfluence Gilles et son équipe, accompagnent les industries de l'automobile / mobilité et du voyage qui sont à la base des industries très traditionnelles mais qui se transforment car les modes de consommation ont été bouleversées ces 20 dernières années. Leur quotidien ? Accompagner les clients à comprendre ces grands changements, comprendre les nouveaux parcours d'achat qui sont liés au numérique et aux réseaux-sociaux. La crise sanitaire a marqué un tournant pour de nombreuses industries, cet épisode souligne l'importance des réseaux sociaux en tant de crise et comment des commerces Cet épisode, c'est aussi l'occasion de revenir sur l'importance des influenceurs et comment ils permettent à travers leurs contenus d'inspirer les consommateurs et de favoriser des actes d'achat. Quels sont les formats les plus plébiscités par les consommateurs ? Je vous laisse écouter notre échange pour en savoir plus ! N'hésitez pas à laisser une note à cet épisode ou me faire parvenir vos commentaires. Vous pouvez nous retrouver sur Instagram : bit.ly/2V7Gral A très vite, Carine Arasa Agence Papagayo Communication

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How long is this episode of Révolution Influence?

This episode is 21 minutes long.

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This episode was published on July 27, 2021.

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