EP36 電商無界：橫跨新創及全球品牌的探索旅程｜feat. Adidas 台灣電商總監邱柏翰 Peter Chiu

from CEO 的筆記本 · host Jason Chen

《CEO 的筆記本》本集邀請到「Adidas 台灣電商總監邱柏翰 Peter」。他從政治系出身，起步於中國的職場歷練，返台後投入北歐櫥窗，隨後歷經 IKEA、UNIQLO 等不同文化與規模的企業，累積從新創到國際品牌的多元經驗。如今在 Adidas，他負責電商與數位行銷的整合，持續推動會員經營、OMO 與數據驅動的成長策略。在他看來，職涯的突破來自不設限的跨域學習與自我挑戰，十多年來，他如何在不同文化中調整心態、找到領導的核心？又會給年輕時的自己什麼建議？讓我們一同開啟《CEO 的筆記本》。本集重點： 🌟 文科跨數位，自學統計報表開啟電商之路 🌟 新創到集團，敏捷速度與縝密分析的雙重修煉 🌟 跨國文化歷練，北歐人本、日本紀律、德式邏輯 🌟 從結果導向到賦能，帶領團隊持續成長主持人：Jason Chen 📩 本節目由beBit TECH微拓科技製作聯絡我們：[email protected] -- Hosting provided by SoundOn

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EP36 電商無界：橫跨新創及全球品牌的探索旅程｜feat. Adidas 台灣電商總監邱柏翰 Peter Chiu

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