Ep36 Julian Placino - Recruiting with Strategic Content

Today on the show, Strategy + Action = Recruiting with Engaging Content.   Julian Placino is on the show today.  I've had the great fortune to know Julian for several years now from the beginnings of his show Pathways to Success, to leaving his full-time job to start his own company.   We dig in specifically around the business he's created to help companies recruit at a level nobody else is doing ... ...in a way nobody else is doing, taking his amazing skills as a recruiter, and then his skills as a media creator and combining those into a system for companies to reach candidates that aren't even looking and to convince those who are looking to consider them. As Julian points out in the show, "Everyone wins when a company is fully staffed." We're in a time right now when there is massive competition for hiring great talent.  And companies need to not just "have a great company culture" ... that we hear about a lot, right?  They need to be able to show that candidate how their culture really is different and what they really value and show it in a way that's going to help that candidate make that quick decision.  Julian is creating systems for companies to empower their entire staff to bring in top talent and funnel them to internal recruiters. Julian brings us some incredible insights around the power of personal branding as well: - When you can see content as a way of creating passive income for your reputation, then you will start to see its real power.  "I create a piece of content once and it pays me over the lifetime as social equity." - "Increased access to people gives you increased access to opportunity." We dig into Julian's background quite a bit, but we spend a whole lot of time around this new amazing offer and what he's doing for companies now.